During the 2025 edition of Grano, farina e… (Wheat, flour and…), as has become tradition, we shared a preview of our new corporate video. It’s an invitation to be guided by the voice, the emotions, and the story that unite us.
A story that comes to life in a particularly meaningful year. Eighty years of history inspire us to keep looking ahead with the same enthusiasm as ever, turning every day into an opportunity to shape the future with passion and dedication.
This video captures the very essence of our journey — this time in an even deeper way. Through historical and previously unseen images, it tells the connection between past, present, and future, between experience and hope.
Speaking of the future, the main characters could only be children. They are a universal symbol of what must still grow to give shape to tomorrow — because without them, there would be no future. Alongside the images, words play a central role. They were written and conceived by those who live our community and our world every day — words born within Ocrim, to tell the story of Ocrim.
But this video is also special for another reason: the voice that tells it. We chose to entrust it to an internationally renowned actor and director — a choice that goes beyond art and fame. Like Ocrim, Ricky Tognazzi’s roots lie in our hometown, Cremona. Tognazzi welcomed our invitation with enthusiasm and pride, recognizing this “kinship” of origins and values. He brought to life the script — based on a text written by our team— in both Italian and English.
It was a deliberate and heartfelt choice. We wanted everyone, including our international guests, to share the same genuine emotion — listening to the same voice that bridges two languages, two worlds, one story.
The words you will hear are a sincere reflection of who we are: of the way we think, create, and grow together.
With great pride, we invite you to join us on this journey of images and words — eighty years of Ocrim, and all the beauty of what still lies ahead.
04/11/2025
EIGHTY YEARS OF OCRIM: OUR STORY, OUR FUTURE