{"id":9684,"date":"2019-04-08T08:00:02","date_gmt":"2019-04-08T06:00:02","guid":{"rendered":"http:\/\/www.ai-lati.eu\/?p=1241"},"modified":"2025-07-01T15:05:15","modified_gmt":"2025-07-01T13:05:15","slug":"ocrim-at-university-for-one-day","status":"publish","type":"ailati","link":"https:\/\/www.ocrim.com\/en\/ailati\/ocrim-at-university-for-one-day\/","title":{"rendered":"OCRIM AT UNIVERSITY FOR ONE DAY"},"content":{"rendered":"\n<p style=\"text-align:center\"><em>Piacenza, Italy &#8211; Stefano Mazzini, Ocrim Commercial Director, met the\nstudents of the course of Business Strategy of the Cattolica University. He has\nrecently given a lecture on the milling market and, in particular, on the\ninvestments and marketing mix that led the company to be an international\nreference point.<\/em><\/p>\n\n\n\n<!--more-->\n\n\n\n<p><strong>From Theory To Practice<\/strong><\/p>\n\n\n\n<p><em>&#8220;Why should customer buy milling plant equipment from Ocrim?&#8221;<\/em> A seemingly simple question that Mr. Stefano Mazzini solved during his lecture through the complex of <strong>strategies that make the difference<\/strong> and guide customers towards a company rather than another. Exceptional audience: students of the <strong>Business Strategy course of the Degree in Business Economics of the Cattolica University of Piacenza<\/strong>. A particularly interested audience that has seen in the Ocrim case study the concrete application of a large part of its study plan. <\/p>\n\n\n\n<p><strong>An all-round excursus<\/strong>, starting from the explanation of the characteristics of the wheat grain to how a milling plant works and what it produces; from the analysis of the World wheat and flour market to the definition of the Ocrim vision and mission, such as <strong>the export of Italian Made brand and the organization of a food supply chain<\/strong>, which set the course for commercial strategies. Stefano Mazzini explained that, for an international company,<strong> the cultural and social process of the consumption habits of different peoples<\/strong> significantly affect the types of products to be treated and, consequently, the design of increasingly technologically advanced systems. Not to mention the importance of <strong>research and innovation<\/strong>, which are crucial matters for maintaining a leading position in the reference market. Telling the story of Ocrim, from 1945 to today, the Commercial Director illustrated how the <strong>corporate identity<\/strong> has changed over time through the choice of graphic signs and logos to be in line with the constantly accelerating market changes. <strong>The strategic investments and, in particular those linked to production<\/strong>, also play a decisive role. <\/p>\n\n\n\n<p>It\u2019s difficult to summarize in such a few lines a speech rich of data, concepts and motivations of choices that are sometimes difficult but necessary to feed the productive system of a company. We hope that our case study has been a useful contribution to <strong>the education of new generations,<\/strong> a subject matter to which the company has always dedicated attention. Mr. Mazzini and all Ocrim team thank the Cattolica University for the invitation and in particular <strong>Mr. Fabio Antoldi<\/strong>, the Professor of the Business Strategy Course.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Piacenza, Italy &#8211; Stefano Mazzini, Ocrim Commercial Director, met the students of the course of Business Strategy of the Cattolica&#8230;<\/p>\n","protected":false},"author":8,"featured_media":4967,"template":"","ailati_category":[2362],"class_list":["post-9684","ailati","type-ailati","status-publish","has-post-thumbnail","hentry","ailati_category-archive"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ocrim.com\/en\/wp-json\/wp\/v2\/ailati\/9684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ocrim.com\/en\/wp-json\/wp\/v2\/ailati"}],"about":[{"href":"https:\/\/www.ocrim.com\/en\/wp-json\/wp\/v2\/types\/ailati"}],"author":[{"embeddable":true,"href":"https:\/\/www.ocrim.com\/en\/wp-json\/wp\/v2\/users\/8"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ocrim.com\/en\/wp-json\/wp\/v2\/media\/4967"}],"wp:attachment":[{"href":"https:\/\/www.ocrim.com\/en\/wp-json\/wp\/v2\/media?parent=9684"}],"wp:term":[{"taxonomy":"ailati_category","embeddable":true,"href":"https:\/\/www.ocrim.com\/en\/wp-json\/wp\/v2\/ailati_category?post=9684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}